The KMAC Group would like to introduce our newest member Shailav Mehta. We are excited to have you on board!
Shailav will be joining the KMAC POC sales team as the Territory Manager for the Scarborough/Durham Region.
Let’s find out a little more about our newest member:
“I have been an IT professional working on big NDA projects with GOVT of India, moved to the UK to pursue MBA in Marketing from University of Central England. With over 12 years of business Development and sales experience in healthcare domain for Diagnostic imaging in Toronto. An avid sports person who was a professional badminton player with being captain of university team in India and England, I currently play softball in Markham men’s league. Love to drive, travel and explore new cultures.”
Were looking forward to a great future working together!
The KMAC Group is pleased to introduce our newest team member Erica Jacobs! She is taking over the Territory Manager (Oral Care) role for the S Alberta, Calgary region. Welcome and we are thrilled to have you onboard!
I have dedicated 18 years to clinical practice as an assistant and a hygienist. My favourite career monuments are when I introduce to a patient a positive oral health change that leads them to a greater life change. I am excited to be a member of the KMAC Group to be able to make a positive impact on my fellow dental professionals, their clients, their families and the dental students in my territory. When I am not in the dental setting I am the leader & coach of an all girls skateboard club in Calgary.
The KMAC Group is pleased to welcome Marsha Jacqueline Stern to the KMAC Team, taking over the Professional Oral Care Territory Manager role for the Manitoba/Saskatoon territory, effective March 26th, 2018.
Marsha’s career was primarily spent in the healthcare pharmaceutical industry having worked with Astrazeneca, Imprespharma and Lundbeck Canada. Marsha holds a Bachelor of Arts Degree, in Psychology & Economics from the University of Manitoba. Marsha’s interests include running, tennis and weight training and she adheres to a healthy lifestyle based on her history of being a national elite gymnast for over 10 years. In addition, Marsha enjoys volunteering in her community.
We look forward to working with you!
The KMAC Group would like to welcome to the team Elfie Rauschenberger, our new Vice-President, Leadership Management and Business Development. This is an exciting opportunity, enabling Elfie to leverage her corporate experience, along with her entrepreneurial spirit to continue to create a positive impact and drive results! We are excited to have her on board.
Elfie Rauschenberger has an extensive background in both Sales & Marketing stemming from a tenured career with Johnson & Johnson Inc. within the healthcare and consumer industry. Major responsibilities include effective integration of sales strategies & marketing strategies, people management & talent development and strategic customer relationship, all designed to drive profitable business growth.
Elfie’s greatest strengths are her drive, passion and inspirational leadership. She thrives on empowering others to take full accountability to achieve success beyond their expected reach.
Elfie also has a strong sense of adventure, creativity and a zest for life! She has her personal training certification through Canfit Pro, as well as being a Certified Coach through the CCF – Certified Coaches Federation.
Elfie holds a bachelor’s degree from Trent University and completed her final year abroad at the University of Freiburg Germany. In her free time, Elfie is passionate about travel, especially Europe based on her Austrian heritage and being able to visit her nephew and family. Other key interests include fitness, sports, Formula 1, theatre, movies, cooking and fine wines.
The KMAC Group attended the ‘Knowledge @ Degroote cocktail event: “Tech Disruption: Your career and your company can’t wait” on Feb 15th, 2018 at the Ron Joyce Center (Burlington, ON).
Keynote speaker: Alfredo Tan; WestJet’s Chief Digital & Innovation Officer, and former Facebook Exec.
Alfredo’s presentation was extremely insightful as he revealed why every role, every company, and every industry will be affected by technology. He challenged the way we think about technological change and disruption.
The four points he addressed within the technological platform were:
- Macro Changes Globally
- The Consumer Shift
- Change is Accelerating
- Culture being the most important focus
Tan was able to demonstrate the rapid growth of technology happening around the world at an astonishing pace. He used very convincing stats to showcase this reality:
- 76% of the internet population in on Facebook
- 99% of people in the Philippines are on Facebook; No hot water, but mobile devices and Facebook – The importance of connectivity.
- Netflix wanting to partner with or have Blockbuster purchase them; Now Blockbuster no longer exists.
- 2 Billion! There are more mobile phones than people in the world today and that number is growing 5x faster than the human population.
Tan stated, “the truth of today will not be the truth of tomorrow”, well how can it be with expansion and change happening this rapidly? With Augmented and Virtual Reality, we are now able to have experiences that trigger reactions and it’s only the beginning. Who knows where technology will bring us if it already has the power to make us react to something we KNOW is not real?
“Culture eats strategy for breakfast!” Facebook’s internal culture followed these ‘office rules’ and open concepts in order to create an environment that has the capability to keep up with the changes and take risks to innovate and succeed:
- Focus on impact – measure the things that matter!
- Be Bold! Failure is a part of success.
- Be Open! – Receive information to help make better decisions and to have a better impact
- Move fast and build things – If you wait for perfection the world WILL pass you.
- Nothing at Facebook is anyone else’s problem!
- What would you do if you were not afraid? Accept challenges and take risks!
Alfredo did an amazing job explaining and demonstrating why culture is so important to an company and how culture can impact their direction and future “you fail at 100% of the chances you don’t take.” Don’t be afraid of failure. Be bold, take risks and continue to innovate and accept change because it is not going to wait for YOU to catch up!
Budweiser’s Super Bowl Ad Taps The Brand’s Best Marketing Tool
Feb 4, 2018
By: Carmine Gallo
Super Bowl LII did not disappoint; it was action packed and engaging for all spectators, there was something for everyone; either the entertainment that came from the game, the Pepsi Half Time Show or the commercials. The 60 second “Stand By Me” commercial stood out the most to The KMAC Group by Anheuser-Busch InBev’s Budweiser. This commercial delivered an emotional appeal leaving the audience with a feel-good feeling.
Budweiser’s commercial featured only their employees during a re-enactment of a time they provided clean drinking water for areas in need due to natural disasters or times of drought. Throughout this commercial you get the sense that the brand is built up with passionate employees. Statistics show that companies that put meaningful efforts behind the work that they do provides purpose for the employees creating better results and attracts top performing candidates for your company.
As noted by Ray Dalio, an organization consists of two parts: Culture and People. The people who work in an organization drive the kind of culture the organization has, and the culture of the organization determines the kinds of people who fit into that organization.
A distinct, clear Vision and Mission for your organization are also critical for all employees. Having a clear vision and mission drives purpose galvanizing the staff leading to purposeful work and an aggregate team effort. This will lead to increased productivity then profit for all.
Do you have the right talent on your team to win? At the KMAC Group we are People, Process, Solutions, Productivity driving Profit. We help organizations assess their climate, culture, operations and teams sharing strategies that have made KMAC and our clients successful. Having the right talent on your team will help you accomplish what you set out to do.
KMAC is a 25 year old Business Management Advisor. We are hired by our clients because we help unlock value creating more profit and building fun and excitement.
Check out the “Stand By Me” commercial here: https://www.youtube.com/watch?v=CxGUmtRLm5g
Check out the Forbes article here: https://www.forbes.com/sites/carminegallo/2018/02/04/budweisers-super-bowl-ad-taps-the-brands-best-marketing-tool/#3105e84a5da0
Looking for work???
The KMAC Group is in search of a Recruitment Specialist!
Please take a look at the job ad attached to see if this role is for you or anyone you may know. We look forward to reviewing your resume!
KMAC’s CEO, Keith McIntyre is releasing his first book ‘On Your Mark’ February 2018!
“On Your Mark”, a motivational business book authored by Keith McIntyre, launching in 2018, is compiled of Keith’s experiences to share with other entrepreneurs, small business owners and those wanting to affect change within their organization.
In July, 1992, Keith started the KMAC GROUP because he felt that there was a different way to look at and do things and still does today. Those that don’t adapt likely won’t succeed. There are a lot of external factors that may prevent you from getting your idea or business off the ground, but there are also many factors that you, as an individual, can control. This book is based on four parts—On Your Mark, Get Set, Go, and Keep Going. It is designed to challenge you to look deep inside yourself and discover what exhilarates you. It will provide you with steps to evaluate yourself, and allow you to create your own personal playbook to reach new heights previously unattainable. Keith’s intent is to first teach you how to be sold on yourself, and then provide actionable ways to help you sell your ideas, be it at work, in your personal life, or as a business owner. There is a different way. This is your future.
QUESTIONS AND RESPONSES about On Your Mark with Keith McIntyre
- How do you feel about releasing your first book?
It’s exciting, motivating and fulfilling in many ways as I’m able to share my experiences with the hope that it will help people push themselves to reach new heights.
- What is the purpose of the book?
It is designed to challenge you to look deep inside yourself and discover what exhilarates you. It challenges people to look at opportunities and life through a different lens and inspire them to take action on their ideas whether they are an entrepreneur, a person wanting to affect change within their organization or people who want to start a cause or create a charitable concept or idea.
My goal is to share with people the experiences and steps that I took starting a business and growing a sustainable long-term business with the hope people can adapt some of my learning and take that away to their own personal situation.
If I can trigger a thought process that helps a person take action on an idea then the chances of success are that much better.
- Why did you decide to write a book at this point in your career?
I’ve been fortunate to have many mentors and coaches over the years so now I feel it’s time to give back, share what I have learned with the hopes that others will benefit from these experiences. It’s extremely rewarding for me when people I’ve helped succeed.
Meet our newest KMAC members!
It is with great pleasure we’d like to introduce you to Jasse Sandhu and Haleigh Rees, the newest KMAC team members.
Jasse will be taking over the Professional Oral Care role in Manitoba, Saskatchewan and NW Ontario. Jasse is born and raised in Abbotsford, BC and recently moved to Winnipeg specifically for this role. His background is in banking and sales as he previously worked as a Xerox account manager. He enjoys nothing more than playing or watching hockey as a Pens and Canucks fan! We are thrilled to have Jasse onboard.
Haleigh’s role with KMAC will be ‘Marketing and Business Development Coordinator’. She is a Brock University and Humber College Alumna. She has obtained a Bachelor of Arts in Social Science and a Post Graduate Diploma in Marketing Management. In her spare time, she enjoys sports, particularly lacrosse and photography. Welcome aboard Haleigh, it’s a pleasure!