Budweiser’s Super Bowl Ad Taps The Brand’s Best Marketing Tool
Feb 4, 2018
By: Carmine Gallo
Super Bowl LII did not disappoint; it was action packed and engaging for all spectators, there was something for everyone; either the entertainment that came from the game, the Pepsi Half Time Show or the commercials. The 60 second “Stand By Me” commercial stood out the most to The KMAC Group by Anheuser-Busch InBev’s Budweiser. This commercial delivered an emotional appeal leaving the audience with a feel-good feeling.
Budweiser’s commercial featured only their employees during a re-enactment of a time they provided clean drinking water for areas in need due to natural disasters or times of drought. Throughout this commercial you get the sense that the brand is built up with passionate employees. Statistics show that companies that put meaningful efforts behind the work that they do provides purpose for the employees creating better results and attracts top performing candidates for your company.
As noted by Ray Dalio, an organization consists of two parts: Culture and People. The people who work in an organization drive the kind of culture the organization has, and the culture of the organization determines the kinds of people who fit into that organization.
A distinct, clear Vision and Mission for your organization are also critical for all employees. Having a clear vision and mission drives purpose galvanizing the staff leading to purposeful work and an aggregate team effort. This will lead to increased productivity then profit for all.
Do you have the right talent on your team to win? At the KMAC Group we are People, Process, Solutions, Productivity driving Profit. We help organizations assess their climate, culture, operations and teams sharing strategies that have made KMAC and our clients successful. Having the right talent on your team will help you accomplish what you set out to do.
KMAC is a 25 year old Business Management Advisor. We are hired by our clients because we help unlock value creating more profit and building fun and excitement.
Check out the “Stand By Me” commercial here: https://www.youtube.com/watch?v=CxGUmtRLm5g
Check out the Forbes article here: https://www.forbes.com/sites/carminegallo/2018/02/04/budweisers-super-bowl-ad-taps-the-brands-best-marketing-tool/#3105e84a5da0