5 signs that your organization is actively engaged and designed to deliver maximum value.
Make no mistake; businesses exist to make money. That’s obvious. However, the key to sustained business growth may not be so well known.
A deep dive into the design of industry-leading organizations from any sector will quickly show that success in business is the product of a few key factors; great people with sharp skills who are working within well-constructed systems. This perfect storm of productivity is no coincidence. It is something that must be woven strategically into the fabric of great organizations, large and small, from the top down.
If you want to secure the financial future of your organization and ensure that growth will continue to trend in the right direction, then you need to take a step back and carefully audit the environment you have created within your company.
Here are five traits that the most successful businesses in the world all share.
Clear Organizational Goals
Purpose energizes people. When team members understand the greater mission, they become motivated to give their best effort because they can see how their actions fit into the bigger picture.
It does no good to set goals in isolation and then keep them stored away in an orientation pamphlet that no one reads after their first week on the job. After establishing organizational goals, these objectives must cascade down through management to the rest of the team. The presence of a defined north star can give meaning to the otherwise mundane responsibilities of day-to-day operations. However, it is not good enough to have goals. They need to be revisited and reinforced regularly to have a meaningful effect.
When employees work in perpetual isolation, it can become easy to forget why they are doing what they are doing. No one wants to feel disconnected from their team. It is in our nature to search for a safe place to belong, not just at home – at work too!
Powerful Lines of Communication
No one understands the nuances of operating your business day-to-day quite like the front line staff. It is essential to build and maintain strong relationships with employees in all divisions so that you can keep a finger on the pulse of your organization. If you become too distant from the people who power your business day in and day out, you become prone to issues that could have otherwise been predicted and resolved ahead of time.
Not to mention that, when you stop listening to people, people stop talking to you. A lack of preemptive communication is how siloed work environments manifest within a group. In the interest of promoting open dialogue, it is always best to address issues that affect the entire group openly, rather than have small cliques form to lament the problems on their own.
When it comes to keeping abreast of the goings-on in your camp, open communication across departments, as well as up and down the org chart are vital to building a progressive culture and improving the probability of organizational success.
The best ideas surface when people are engaged. Many companies fall into the trap of dividing their thinkers from their doers, which ultimately has a detrimental effect on their ability to stay ahead of the curve and keep things fresh.
Continual innovation is a philosophy based on incremental improvement, not necessarily huge breakthroughs. These improvements evolve from employees experiencing friction in the systems, processes, and procedures that they use day-to-day. Often, there is no one better suited to offer a solution to a problem than the person who has the most experience dealing with that particular issue. In some cases, management may even overlook an opportunity to increase efficiency merely because of their distance from the actual business process.
Innovation can only be decentralized when leaders empower their management team and front line employees to make decisions and think critically. Organizations who neglect to empower their team members ultimately do so because they lack trust. Trust is difficult to create in the absence of an Active Engagement program. Active Engagement is the development of a reliable process for finding the right people, vetting them, hiring, and then training them to meet specific performance expectations.
Low Employee Attrition
Great people don’t want to move on from a good situation. Some churn is inevitable, but most attrition is preventable. In general, people leave their job when it is no longer a good fit for them at the current stage of life or career. So, how can you create a culture that not only helps you hire the right person but also keeps your best talent hanging around? Take interest and invest.
Find out what your employees are looking for in a career and help them map out a pathway to reach their desired destination professionally. Then, offer them opportunities to expand their skillsets and develop their career capital within your organization. When you pour into your people, they will repay you with commitment and quality work.
When an individual feels that their personal goals align well with organizational goals, synergy is created. Through that alignment, productivity can rise to levels otherwise unattainable.
Excellent Customer Service
Outstanding service is the best customer retention strategy. When you believe in what you are doing, and enjoy playing for the team you are on, you instinctively want to perform to the best of your abilities because the results you deliver become a reflection of who you are. Naturally, people take pride in that which they have invested time and energy.
So, by setting clear organizational goals, establishing powerful lines of communication, increasing the individual agency of your staff, and investing in the development of your human capital, you as the leader organically create an environment where delivering a memorable customer experience becomes the standard.
For some, culture is just a whimsical, feel-good buzzword, but there is so much more to it than that. Your company culture is the collective identity of your organization and the manifestation of its core values. A winning culture will attract and motivate talented workers while the absence of a strong culture leaves much to be desired.
As a business leader, you have to set your team up for success. Take inventory of your organization to see which of these five areas need the most attention and put together a plan to invest in your company culture today.