Teenagers with big social followings are making thousands of dollars pushing brands. Here’s how it works. Who’s getting the better deal here, the new age social media barons, or the brands paying them? And when a trusted viral voice is now in the pocket of a big company, what’s in it for the audience? Read
Quick Profile Sponsor: McDonald’s Brand Promise: Quality, service, cleanliness, and value Olympic Exclusive: Retail Food Service Sponsor Since: 1976 London 2012 Campaign: “We All Make the Games” Campaign Cost: £10 million Campaign Time: 10 Weeks Campaign Scale: Global with various national campaigns running Their History McDonald’s have been an official sponsor of the Olympic Games
Celebrity Marketing What Reality TV Stars Can Teach Us About Branding, Marketing and Building an Audience Chris Brogan K. Shelby Skrhak Ray Bradbury in his 1953 book Fahrenheit 451 predicted a world where we’d watch giant televisions the size of a wall and we’d participate in these shows with the “neighbors,” as he called them. Years later, that’s exactly
Today in America TV Host Terry Bradshaw Ranks #1 of All Sports Commentators According to Nielsen N-Score Rating — He tops Dan Marino and Mike Ditka Terry Bradshaw ranks #1 in the endorsement rankings of celebrity sports commentators in the US … who ranks #1 in Canada? Matt Dunigan? Nick Kypreos? Chris Schultz? Garry Galley?