4 Advertising Trends to Expect From Super Bowl Lll
By: Erik Oster Ad Week
Ad Week, January 8, 2018
When it comes to advertising the main objective is generating awareness through effectiveness and creativity. Last year’s Super Bowl advertisements had a common theme; politics, immigration and gender equality. It is predicted that the same common themes will be demonstrated throughout Super Bowl LII advertisements as well as; female empowerment and climate change.
There has been a drastic shift in advertiser’s approach in their content from years past, they have moved away from the humorous approach to leaving impressions through authenticity and empowering messages. This year it is expected that female celebrity endorsements will take the center stage leaving male celebrities in the back seat.
Also to be expected this year following last years real time creativity by brands such as Hyundai, Tide and Snickers is more of the 6 second long advertisements that we have also been seeing snippets of throughout this years NFL season.
The KMAC Group is intrigued to see how brands are going to break through the clutter and engage in an authentic and empowering way through thought provoking and empowering messages.
Check out last years most influential advertisements here: https://www.youtube.com/watch?v=BlZa7cYnZmk
View Full article here: 4 Advertising Trends to Expect From Super Bowl LII – Adweek