Congratulations to Tennis Canada, Rogers and all sponsoring partners of the 2012 Rogers Cup for executing another successful stop on the ATP world tour. This past week, the Rogers Cup wrapped up after a series of solid matches and spotty weather, crowning Novak Djokovic the champion on this stop of the tour.
Since 1881, the best men’s tennis players in the world have showcased their skills on Canadian courts. Only Wimbledon and the U.S. Open have longer histories than the major Canadian stop, which is acknowledged by the tennis world to be one of the best-run tournaments on the Tour. Classified as a Masters 1000 event on the ATP World Tour tournament calendar, Rogers Cup presented by National Bank offers more than $3 million in prize money and attracts the biggest stars of men’s tennis year after year.
When big names like Andy Murray, Andy Roddick, Milos Raonic, Roger Federer and Rafael Nadal show up to play, sponsors put up big money to be associated with them. Below you will see how sponsors like National Bank, Buick, Grey Goose, Rolex, and Lindt activated their sponsorship this past week.
- Average age of attendee is 41 years old
- 50% of attendees are male and 50% are female
- A surveyed 89.5% of attendees plan to return the following year
Presenting sponsor National Bank along with Tennis Canada and Rogers set up an experience for people passing by Dundas square in Toronto. At the National Bank flagship location there was a mini tennis court, ice cream samplings and giveaways as well as multiple screens to watch the men’s and women’s tournaments. Rogers also set up a “connected zone” where fans could go and interact with other fans and players in the Montreal event through video feeds. In doing this, Tennis Canada made sure that fans wouldn’t miss any of the action while providing a comfortable and fun environment to watch both the men’s and women’s tournaments.
Tennis Canada is committed to the development and growth of our game by stimulating participation and excellence in tennis. Like the sport itself, Tennis Canada has a long and proud history. One of the largest and longest-operating national sport associations in the country, Tennis Canada was formed in 1890 and is a full member of the International Tennis Federation (ITF).??Tennis Canada is a non-profit, national sport association responsible for leading the growth, promotion and showcasing of tennis in Canada.