Congratulations to RBC Golf, Golf Canada and Canadian Open sponsors for helping grow the game of golf in Canada. The 2012 RBC Canadian Open recently wrapped up at the Hamilton Golf and Country Club. RBC is a sponsor that has stepped to bring awareness and drive growth of the game of Golf in Canada.
Each year since 1904 the PGA TOUR makes a stop in Canada for The Canadian Open. Boasting a prize of $5.2 million and names like Ernie Els, Jim Furyk, Luke Donald, and Stephen Ames, The Canadian Open is a welcoming venue for Canadian sponsors. From July 23-29, companies like RBC, BMW, Bell, TaylorMade, and PepsiCo among others, have set up at the Hamilton Golf and Country Club to promote their brands and drive their products. Here’s a look at some of their on-site sponsor activations.
- 90,000+ spectators
- Media coverage in excess of $6.5 million
- 72% male and 28% female on-site spectators
Golf Canada – Grow the game. Love the game
A member-based organization governed by the Royal Canadian Golf Association (RCGA) – is the governing body of golf in Canada, representing more than 350,000 members at 1,600 clubs across the country. Recognized by Sport Canada as the National Sport Organization (NSO) for golf in this country, Golf Canada is responsible for promoting participation in and a passion for the game of golf in Canada.
RBC proudly supports golf around the world through high profile relationships with the PGA TOUR, the PGA of America and Golf Canada. RBC is the Official Banking and Financial Services partner of touring professionals Luke Donald, Jim Furyk, Ernie Els, Matt Kuchar, Mike Weir, Stephen Ames, Fred Couples, Hunter Mahan and Morgan Pressel. As the Official Bank of the PGA of America and title sponsor of both the RBC Heritage and the RBC Canadian Open, RBC also supports emerging Canadian golfers through Golf Canada’s grassroots developmental programming, their Canadian Amateur Golf Championships and high performance national team. Outside of golf, RBC sponsors amateur sport, from grassroots to national sport associations. RBC is one of North America’s leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization.