Bell Media confirms layoffs of local radio and TV employees
By Dan Healing The Canadian Press
Globe & Mail, November 21, 2017
Rapid Change in the Media marketplace means companies need to reassess their where to play, how to win strategies.
Technology and consumer behaviours continue to affect Canadian broadcasters and their current business models. Broadcast technologies, consumer viewing options and the way people consume media means media companies must continually find ways to evolve their business models, adapt or die.
One strategy is to reorganize your business and cut costs as evidenced by Bell Media, Rogers and Post Media recently. Long term, this is not a sustainable strategy. Throughout this process, people and the human connection also come under fire. Another strategy is to be a disruptor. Companies can learn from Apple, Uber and Amazon to provide new ways of looking at their challenges. Quick action is needed, new partnerships must be formed otherwise we might see these traditional organizations in the museum.
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