With this announcement imminent, look for McDonald’s Canada to start a London 2012 program activation shortly. They have been a sponsor of Canadian Diver Alexandre Despatie for years and will likely announce new additions to Team McDonald’s shortly.
BERLIN | Tue Jan 10, 2012 4:33am EST
(Reuters) – Fast food chain McDonald’s and the International Olympic Committee (IOC) are close to agreeing a new, eight-year sponsorship contract and the deal could be sealed this month, the IOC’s marketing chief said on Tuesday.
McDonald’s, whose contract runs out after this year’s London Olympics, and IOC officials will meet in Austria during the Innsbruck Youth Olympics starting Friday to finalize details.
“The situation is positive and I don’t see any obstacle. We are very close,” IOC marketing commission chairman Gerhard Heiberg told Reuters. “We will meet in Innsbruck and finalize everything. Hopefully we will sign the contract there.”
Heiberg said the new, four-Games deal would include the 2020 summer Olympics, which have yet to be awarded to a host, as well as the 2014 winter Games in Sochi, the 2016 Rio de Janeiro Olympics and the 2018 Pyeongchang winter Olympics.
McDonald’s is one of 11 top sponsors who contribute an estimated $100 million each for every two-Games package of one winter and one summer Games though the IOC does not release details on individual deals.
The company has been an official sponsor since 1976.
Dow Chemical Co. and Procter & Gamble joined the list of sponsors last year.
Atos Origin, Panasonic and Samsung have extended their partnerships until Rio while Coca-Cola, Visa, Omega, Dow, GE and Procter & Gamble have signed deals until the 2020 Games.
Heiberg has said he does not want to see deals go past 2020 as the IOC plan to reform their top sponsorship program beyond that date.
Noting from McDonald’s Canada Website:
o McDonald’s first became involved with the Olympic Games by airlifting hamburgers to athletes competing in Grenoble, France in 1968.
o McDonald’s became an Official Sponsor of the Olympic Games for the first time during the 1976 Olympic Summer Games in Montreal. From 1988 to 1994, McDonald’s was the sponsor of National Olympic Committees in several countries around the world.
o In 1996, McDonald’s extended its long-standing commitment to the Olympic Movement by joining the Top Olympic Program (TOP) and becoming a Worldwide Sponsor. This was the first time in the history of the Olympic Games that a branded restaurant operated in the Olympic Village.
Since that time, McDonald’s has provided foodservice for athletes around the world at the Summer and Winter Games. We send our own crew members from around the world to each Olympic Games to serve athletes in the McDonald’s restaurant located in the Olympic Village.
McDonald’s Canada activates their Olympic sponsorship by supporting a selection of elite Canadian athletes and linking these associations with Ronald McDonald House. The Team McDonald’s consists of: