The KMAC Group is pleased to welcome Marsha Jacqueline Stern to the KMAC Team, taking over the Professional Oral Care Territory Manager role for the Manitoba/Saskatoon territory, effective March 26th, 2018.
Marsha’s career was primarily spent in the healthcare pharmaceutical industry having worked with Astrazeneca, Imprespharma and Lundbeck Canada. Marsha holds a Bachelor of Arts Degree, in Psychology & Economics from the University of Manitoba. Marsha’s interests include running, tennis and weight training and she adheres to a healthy lifestyle based on her history of being a national elite gymnast for over 10 years. In addition, Marsha enjoys volunteering in her community.
We look forward to working with you!
The KMAC Group would like to welcome to the team Elfie Rauschenberger, our new Vice-President, Leadership Management and Business Development. This is an exciting opportunity, enabling Elfie to leverage her corporate experience, along with her entrepreneurial spirit to continue to create a positive impact and drive results! We are excited to have her on board.
Elfie Rauschenberger has an extensive background in both Sales & Marketing stemming from a tenured career with Johnson & Johnson Inc. within the healthcare and consumer industry. Major responsibilities include effective integration of sales strategies & marketing strategies, people management & talent development and strategic customer relationship, all designed to drive profitable business growth.
Elfie’s greatest strengths are her drive, passion and inspirational leadership. She thrives on empowering others to take full accountability to achieve success beyond their expected reach.
Elfie also has a strong sense of adventure, creativity and a zest for life! She has her personal training certification through Canfit Pro, as well as being a Certified Coach through the CCF – Certified Coaches Federation.
Elfie holds a bachelor’s degree from Trent University and completed her final year abroad at the University of Freiburg Germany. In her free time, Elfie is passionate about travel, especially Europe based on her Austrian heritage and being able to visit her nephew and family. Other key interests include fitness, sports, Formula 1, theatre, movies, cooking and fine wines.
ON YOUR MARK has launched!
The KMAC Group is excited to announce that Keith McIntyre’s, KMAC’s Founder and CEO, new book On Your Mark is now available for purchase. On Your Mark can be purchased as a hard copy or the e-book version is also available.
Read below to find out a bit more about On Your Mark and how Keith and the KMAC Group are trying to help people (businesses/individuals) reach new heights and unlock true value. It all starts with self analysis; to figure out your true passions and goals!
Don’t forget to leave us a review!
The KMAC Group attended the ‘Knowledge @ Degroote cocktail event: “Tech Disruption: Your career and your company can’t wait” on Feb 15th, 2018 at the Ron Joyce Center (Burlington, ON).
Keynote speaker: Alfredo Tan; WestJet’s Chief Digital & Innovation Officer, and former Facebook Exec.
Alfredo’s presentation was extremely insightful as he revealed why every role, every company, and every industry will be affected by technology. He challenged the way we think about technological change and disruption.
The four points he addressed within the technological platform were:
- Macro Changes Globally
- The Consumer Shift
- Change is Accelerating
- Culture being the most important focus
Tan was able to demonstrate the rapid growth of technology happening around the world at an astonishing pace. He used very convincing stats to showcase this reality:
- 76% of the internet population in on Facebook
- 99% of people in the Philippines are on Facebook; No hot water, but mobile devices and Facebook – The importance of connectivity.
- Netflix wanting to partner with or have Blockbuster purchase them; Now Blockbuster no longer exists.
- 2 Billion! There are more mobile phones than people in the world today and that number is growing 5x faster than the human population.
Tan stated, “the truth of today will not be the truth of tomorrow”, well how can it be with expansion and change happening this rapidly? With Augmented and Virtual Reality, we are now able to have experiences that trigger reactions and it’s only the beginning. Who knows where technology will bring us if it already has the power to make us react to something we KNOW is not real?
“Culture eats strategy for breakfast!” Facebook’s internal culture followed these ‘office rules’ and open concepts in order to create an environment that has the capability to keep up with the changes and take risks to innovate and succeed:
- Focus on impact – measure the things that matter!
- Be Bold! Failure is a part of success.
- Be Open! – Receive information to help make better decisions and to have a better impact
- Move fast and build things – If you wait for perfection the world WILL pass you.
- Nothing at Facebook is anyone else’s problem!
- What would you do if you were not afraid? Accept challenges and take risks!
Alfredo did an amazing job explaining and demonstrating why culture is so important to an company and how culture can impact their direction and future “you fail at 100% of the chances you don’t take.” Don’t be afraid of failure. Be bold, take risks and continue to innovate and accept change because it is not going to wait for YOU to catch up!
Budweiser’s Super Bowl Ad Taps The Brand’s Best Marketing Tool
Feb 4, 2018
By: Carmine Gallo
Super Bowl LII did not disappoint; it was action packed and engaging for all spectators, there was something for everyone; either the entertainment that came from the game, the Pepsi Half Time Show or the commercials. The 60 second “Stand By Me” commercial stood out the most to The KMAC Group by Anheuser-Busch InBev’s Budweiser. This commercial delivered an emotional appeal leaving the audience with a feel-good feeling.
Budweiser’s commercial featured only their employees during a re-enactment of a time they provided clean drinking water for areas in need due to natural disasters or times of drought. Throughout this commercial you get the sense that the brand is built up with passionate employees. Statistics show that companies that put meaningful efforts behind the work that they do provides purpose for the employees creating better results and attracts top performing candidates for your company.
As noted by Ray Dalio, an organization consists of two parts: Culture and People. The people who work in an organization drive the kind of culture the organization has, and the culture of the organization determines the kinds of people who fit into that organization.
A distinct, clear Vision and Mission for your organization are also critical for all employees. Having a clear vision and mission drives purpose galvanizing the staff leading to purposeful work and an aggregate team effort. This will lead to increased productivity then profit for all.
Do you have the right talent on your team to win? At the KMAC Group we are People, Process, Solutions, Productivity driving Profit. We help organizations assess their climate, culture, operations and teams sharing strategies that have made KMAC and our clients successful. Having the right talent on your team will help you accomplish what you set out to do.
KMAC is a 25 year old Business Management Advisor. We are hired by our clients because we help unlock value creating more profit and building fun and excitement.
Check out the “Stand By Me” commercial here: https://www.youtube.com/watch?v=CxGUmtRLm5g
Check out the Forbes article here: https://www.forbes.com/sites/carminegallo/2018/02/04/budweisers-super-bowl-ad-taps-the-brands-best-marketing-tool/#3105e84a5da0
Timberlake Puts Bai Marketing On Hold For Pepsi Super Bowl Show
By: E.J Schultz Ad week
Ad week, October 23, 2017
With Super Bowl LII just days away comes much anticipation for the big kick off, advertisements and of course the Pepsi Halftime Show. On average 112.2 million people watch the game, with a viewer increase of 1.6% during the commercial breaks and a whopping 114.4 million (1.94%) viewers during the Pepsi Halftime Show.
For an unprecedented the third time, Justin Timberlake will be performing for this year’s Pepsi Halftime Show. Timberlake in a past performance at the Super Bowl caused controversy with a wardrobe malfunction performing alongside Janet Jackson. This year there has been buzz around the Timberlake performance with rumors that Jackson may make an appearance this year. If this comes to fruition, it may result in this years Super Bowl being the most viewed halftime performance in Super Bowl history.
In order for Timberlake to commit to performing in the Pepsi Halftime Show he had to temporarily suspend his endorsement activities with Bai. Bai is owned by Dr. Pepper Snapple Bottling Group which consummated an endorsement deal with Timberlake just over a year ago. This is a controversial issue for both brands because Bai will not be able to use Timberlake’s name until after the February 4th game. Timberlake is on record stating that he is passionate about Bai as it is a much healthier alternative to Soda beverages, but his social media pages have been shifted from Bai to Pepsi to promote their brand and his upcoming performance. Timberlake had to enter into a none traditional agreement with Pepsi due to conflict of interest.
This is an extremely strategic move for Pepsi because they found a way to secure Timberlake for the Pepsi Halftime show. To be successful in business, it’s imperative to look at every opportunity through a different lens. It appears Pepsi did an immense amount of due diligence and preparation to understand the playing field while building a compelling, convincing message to gain Timberlake and Timberlake’s management teams alignment. Kudos to the Timberlake management team for pushing the limits on the contractual situation to retain Bai. Outstanding work. The KMAC Group is all about strategy implementation. Without execution on a plan, nothing happens. By defining a clear strategy, making tough choices and setting goals followed with decisive, proactive execution will help you getting things done to meet those goal.
Happy Super Bowl Sunday!!
The KMAC GROUP, a 25 yr. old Business Management Consulting firm is a trusted advisor helping YOU reach new heights bringing real solutions to unlock value in YOUR company creating more profit.
We are People, Process, Solutions, Productivity, Profit.
Our goal is simple:
- Share with you strategies we think are the key to maintaining the success of KMAC and our clients – how we continually push forward to reach new heights;
- We’ll focus on strategies that are applicable to your organization, regardless of the industry you represent or size of your company. No-one knows your organization better than you;
- We will push you to think about your organizational issues in an entirely new light and then challenge you to make the ties back to your organization and learn how you can adapt, rather than adopt our approach;
For the full article click here: Timberlake Puts Bai Marketing on Hold f…per Bowl | Special- Super Bowl – AdAge
4 Advertising Trends to Expect From Super Bowl Lll
By: Erik Oster Ad Week
Ad Week, January 8, 2018
When it comes to advertising the main objective is generating awareness through effectiveness and creativity. Last year’s Super Bowl advertisements had a common theme; politics, immigration and gender equality. It is predicted that the same common themes will be demonstrated throughout Super Bowl LII advertisements as well as; female empowerment and climate change.
There has been a drastic shift in advertiser’s approach in their content from years past, they have moved away from the humorous approach to leaving impressions through authenticity and empowering messages. This year it is expected that female celebrity endorsements will take the center stage leaving male celebrities in the back seat.
Also to be expected this year following last years real time creativity by brands such as Hyundai, Tide and Snickers is more of the 6 second long advertisements that we have also been seeing snippets of throughout this years NFL season.
The KMAC Group is intrigued to see how brands are going to break through the clutter and engage in an authentic and empowering way through thought provoking and empowering messages.
Check out last years most influential advertisements here: https://www.youtube.com/watch?v=BlZa7cYnZmk
View Full article here: 4 Advertising Trends to Expect From Super Bowl LII – Adweek
On Your Mark – Get Set – Go – and Keep Going!
Are you as excited as we are? You should be!
Because KMAC’s NEW book ‘On Your Mark’ is coming soon! February 2018.
Keep a lookout for your chance to get your hands on a copy! Pre-ordering options will be available shortly. Stay tuned.
For any questions or inquiries, please do not hesitate to contact us!