Keith McIntyre, CEO and founder of The KMAC Group, was one of five guest speakers on the panel at the Wilfred Laurier University ‘Fuel Your Future’ event on November 28th, 2017. The panel featured established professionals in the sports business world who spoke about their career paths and gave advice to attendees (students).
The event was managed by Sports Management Laurier (SML), a club that provides Laurier students with the opportunity to connect with prominent professionals in the Sports Management Industry and makes it possible for individuals to pursue their dream career within the Brand, Agency, and Broadcast sectors of the industry. Attendees were given the opportunity to ask questions to the panel of speakers relating to their field of work and then had the chance to network and mingle with the guest speakers.
Some of the questions posed to the panel revolved around:
- Can you differentiate regular marketing partnership with sport partnership marketing?
- What is the main factor that lead you to where you are today in your current role?
- What is the most rewarding part of working in sports and the most challenging?
How does social media factor into sports?
Keith was able to share insights about how he parlayed his sports involvement into something
much bigger than the sports industry yet at the same had knowledge of the end game in terms of translating that involvement into a broader network in various business fields. To hear more please check out our social media accounts at (Facebook/YouTube/LinkedIn) The KMAC Group.
Ultimately the panel’s goal was to help the audience so they left the event feeling a higher degree of understanding about particular facets of and different roles available within the sports business industry because of the panels insights.
KMAC is a 25 year old Business Management Consulting firm. We are People. Process. Productivity. Organizational Performance and Business Excellence are what we love and why we thrive. It’s all about getting things done. Drawing upon our experiences from the F500’s and the world of professional sports where we’ve worked with many of North America’s highest profile athletes, sport properties and sport franchises we help people and organizations reach new heights.