On Tuesday January 29th, KMAC attended Canada’s #1 Sales & Innovation Conference, “The Art of Sales”. The day was filled with speakers who promised to challenge you to THINK. Think bigger, think better and think more often. Why? Because change starts with you and the times are changing!
Walking out of the conference one word seemed to echo in our ears “value”.
So if you’ve ever asked yourself “am I doing enough to keep up with the changing times?” we encourage you to stay tuned to our weekly series for more insights from KMAC & the team of thought leaders from the Art of Sales Convention!
Family man and often referred to as the “KING OF SALES,” Jeffery has harnessed his sales know-how into a popular sales training blog and a number of best-selling books, including the “The Little Red Book of Selling.”
#Customer #Loyalty & #Sales
@gitomer leveraged his personal experience to deliver a high-energy crash course in the value of customer loyalty & sales. He covered topics like understanding buying motives, creating a difference between you and other companies, and the new rules of the sales game. Net – you have the power to be a game changer, but to do so you have to understand the game and consciously own and refine your “brand”.
Would you rather have a loyal customer or satisfied customer? Tune in next Friday for Jeffrey’s response and his list of the 10.5 new rules of sales.
@navarrotells has carved out his niche as a leading expert on nonverbal communication. For 25 years, he worked as an FBI special agent in the area of counterintelligence and behavioral assessment (NO not in Hollywood!) mastering the art of observation. He now shares his learning’s as a speaker, an international best selling author and a consultant for major corporations.
#HumanBehavior & #Non-Verbal Communications
Joe Navarro tackled the non-verbal aspect of exceptional communication. He explained that as humans we are communicating at all times, and comfort and discomfort are emotions we show in real-time. Why is this important? Well, if you train yourself to become a better observer then you’ll be more likely to pick up what your customer is feeling. Once you become conscious of your exterior footprint and their emotional triggers, you can then take steps to control it. You’ll also be in a better position to deliver the ‘wow’ as you become more conscious of the ‘experience’.
How does the customer perceive you? Your company? Your product?
Check out our weekly series to read about Joe’s answers to these valuable questions!
@RichardLRobbins is the CEO and co-founder of Richard Robbins International, a booming real estate sales and training organization. He is acclaimed for his ability to inspire peak performance in others and he does so through his book and blog posts, speaking events and customized coaching. In his early years, Richard earned a place in the top 1% of all realtors and translated that success into his brokerage by coaching his fellow agents.
#Sales #Strategy and #Peak #Performance
In a marketing place where price is perceived to have more and more weight in the decision making process, Robbins explains how you can combat the reasons a person won’t move forward with you. In short, education and insights can mean the difference between a sale and no sale.
Check out our weekly series to read about out Richard’s 5 key ways to combat price in the market place.
@michael_vickers is the author of “Becoming Preferred,” a book that highlights how to outsell your competition. He is a seasoned entrepreneur who channels his personal success into speaking & educating others on the art of influencing and becoming top performers.
#Competition and #Sales #Creativity
Micheal’s focus was moving out of the realm of a ‘transaction’ and into an ‘experience’. A transaction is an event and we need to start treating it as such… consciously building it into a positive experience that will be conducive to future sales. It’s about the value of bringing “value” to the marketplace.
To discover how Michael outsells the competition, check out our weekly series released every Friday.
@unmarketing is the president of Un-Marketing and author of the best selling novel, you guessed it — “Un-Marketing.” He has been ranked one of twitters top influencers in the world and is an expert in social and viral marketing. Scott uses these platforms as well as his time on stage to communicate the importance of ‘engaging’ your audience and being awesome!
#Social Media & #Customer #Engagement
Scott shared real world examples of ‘how to’ and ‘how not to’ navigate this new online terrain. He explained the importance and impact of not settling for good but striving for AWESOME! And he gave us insight into the content that is most likely to reach that ‘third circle’ of sharing, also referred to as “going viral!”
Don’t forget to check out our weekly series to find out how to make your content go “viral”.
@RobertCialdini is the best selling author of the novel, “Influence,” which has been published in more than 20 languages! He’s an expert in the fields of persuasion, compliance, and negotiation so its no surprise he is often regarded as the “Godfather of Influence”.
#Influence & #Persuasion
Robert delivered a fascinating presentation that outlined little changes each of us could make in our everyday lives to increase the likelihood of us getting the answer “yes!”
Follow us throughout this series to read more about the art of persuasion.