TORONTO, Nov. 24, 2011 /CNW/ – The Canadian Olympic Committee (COC) is bringing the London 2012 Olympic Games to their corporate partners at the second marketing partner workshop in Toronto today.
“We want to engage our partners with the Canadian Olympic Team brand,” said Chris Overholt, Chief Executive Officer and Secretary General of the Canadian Olympic Committee. “It’s our job to educate, inform and excite them – to inspire our partners and get them focused on London.”
“Our partners are a critical part of our business,” said COC Chief Marketing Officer Derek Kent. “Their support helps drive our efforts to shine a spotlight on our athletes on the road to London 2012 and beyond. 95 percent of our revenue comes from private sector funding, helping give athletes the tools they need to be their best on the Olympic stage.”
The event, held at Airship 37 in Toronto’s Distillery district, brings together dozens of the COC’s marketing partners for a morning of updates on the COC’s work on sport, marketing, social media, brand, and the plan for 2012 and beyond.
The group will work with leaders of the COC’s Marketing and Communications team, like Derek Kent, Alyson Walker(Executive Director, Marketing Partnerships) Dennis Kim (Executive Director, Brand) and Dimitri Soudas (Executive Director, Communications).
The afternoon session will change the space from a meeting room to an Olympic stadium, as the focus shifts to Olympic athletes, featuring a panel of London 2012 hopefuls taking questions from the group and demonstrating their sports.
Athletes at the event include Ohenewa Akuffo and Chris Pricket (Wrestling), Anqi Luo and Junya Chen (Table Tennis), Philippe Beaudry and Joseph Polossifakis (Fencing), Nicole Forrester, Justyn Warner, Reid Coolsaet, Nikita Holder and Phylicia George (Athletics) and 2011 Pan American Games gold medallist and Closing Ceremonies flag bearer Mary Spencer (Boxing).
This event will allow the COC and its partners to determine how best the COC can work with its partners and how those partners can best work together to maximize exposure and further the Olympic brand in Canada.
The day concludes with a cocktail reception, allowing representatives from different COC partners the chance to mingle with Olympians and each other.
For a complete list of COC partners, see: http://www.olympic.ca/en/about/sponsors/.
About the Canadian Olympic Committee
The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada’s involvement in the Olympic Movement, including Canada’s participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website atwww.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).
Image with caption: “Canadian Olympic Committee CEO Chris Overholt leads a session on the COC’s plans for 2012 at the COC’s Partner Workshop in Toronto November 24, 2011. Photo: Canadian Olympic Committee. (CNW Group/COC)”. Image available at:http://photos.newswire.ca/images/download/20111124_C9017_PHOTO_EN_7171.jpg
For further information:
Dimitri Soudas, Executive Director, Communications, Canadian Olympic Committee
Tel.: (416) 324-4136, Email: firstname.lastname@example.org
Strategic Alliances & Sponsorship drive business growth.
The world of sponsorship is alive and well – even during the uncertain economic times we are facing globally. Why? Sponsorship works – if you do your proper due diligence researching, identifying strategic fits, build into your core marketing and sales plans and activate proactively.
What are strategic partnerships and sponsorships about: they provide an opportunity for a company to link a brand or a service to consumers’ passions and interests, people can meet and experience the brand in the context of that passion, they can provide a strong emotional connection and when done well, the results are business growth. But, it’s not just about consumers or B2C marketing, sponsorship can be very useful for business to business or B2B business development.
What can this do for your Business?
o increase brand relevance and equity
o create excitement around your products and services
o own a unique point of difference vs. competitors
o achieve multiple objectives such as incremental sales volume, increased awareness (PR), visibility, relevance, loyalty, experience, passions, hospitality
There are many things to consider when pursuing sponsorship. Do your due diligence, anticipate possible outcomes. There’s turbulence and the ride can be bumpy BUT doing your homework helps to mitigate risks.
Let’s take a look at recent activity in the world of sponsorship – some great learning to be taken from these examples.
1. Randstad Canada – Maple Leaf Sports & Entertainment (Innovative thinking)
2. Canadian Football League considering selling rights to the Grey Cup? (Revenue generation or heresy)
3. Sport Sponsorship aims to stay of top of it’s game (Looking at the future)
4. National Bobsled, Skelton sponsors slides away – why? What can they do? (When a long time partner leaves are you prepared?)
5. UFC: Paying Tribute to one of the World’s Fastest Growing Sports (Opportunity)
6. HBC Exclusive 2012 Olympic Team Gear (sponsorship activation)
7. Miller Coors stops payments to NBA during lockout (sponsorship disruption)
8. Marketing Business as usual for NHL (growth)
9. Scotiabank NHL Sponsorship (activation)
10. Coca-Cola reveals plans to support World’s most sustainable Games (adapting sponsorship to current trends and business practice)
Vicks® Unveils NFL Quarterback Drew Brees As The First-Ever VapoRub(TM) Dad
Tuesday, November 01, 2011
CINCINNATI (Business Wire) — Procter & Gamble’s (NYSE: PG) Vicks VapoRub, the brand families have relied on for over a century, is excited to announce that NFL quarterback Drew Brees will be the brand’s first-ever “VapoDad.” For the first time in over 100 years, a father-figure will appear as the primary caregiver in its advertisements. Appearing alongside his real-life son Baylen, Brees will be seen in television and print advertisements for VapoRub this upcoming cold and flu season.
Historically, VapoRub has only featured women as the primary caregiver in its advertisements. With fathers becoming increasingly involved in the upbringing of their children, Vicks felt it was important now more than ever to feature its first VapoDad.
“Vicks believes that both mothers and fathers play an equally important role in the health of the family unit,” says Andy Cipra, Brand Manager, Vicks North America. “Drew Brees is known for his close relationship with his family, which made the decision to make Brees the first VapoDad a natural one.”
Drew Brees first worked with the brand with advertisements for Vicks DayQuil® and NyQuil®. The VapoRub spots will differ by providing a more family-focused message, highlighting the nurturing role parents play in their children’s lives.
“I’m truly honored to become the first-ever Vicks VapoDad. My son Baylen and I had the opportunity to shoot this commercial together, which makes this opportunity that more special for me,” says Drew Brees. “There are no sick days in the Brees household, so when Baylen comes down with a cold, we use VapoRub to provide relief for his cough and cold symptoms.”
Vicks VapoRub is over 100 years old with one of the most recognizable scents in the world. Research has shown that the therapeutic vapors found in VapoRub can help provide the feeling of freer breathing to a person suffering from a cough due to the common cold1. Simply rub Vicks VapoRub on the chest and throat to temporarily relieve coughs due to common colds or on muscles and joints to temporarily relieve minor aches and pains. The combination of vapors in Vicks VapoRub, including menthol, camphor and Eucalyptus Oil, works to reduce a cough by acting on airway sensory nerves.2, 3
Vicks VapoRub is indicated for adults and children two years of age and older.
For more information about Vicks VapoRub and the new VapoDad advertisements, please go to www.Facebook.com/VicksVapoRubUS.
One of the most recognized brands around the world. Available in more than 70 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the US the Vicks family includes, NyQuil®, the #1 pharmacist recommended brand for Adult Cold Nighttime Relief4, NyQuil® Sinex®, Children’s NyQuil®, DayQuil® Cold/Flu LiquiCaps, DayQuil® Cold/Flu, DayQuil® Cough, DayQuil® Sinex®, VapoRub® Ointment, VapoRub® Cream, BabyRub®, Vicks® Formula 44® Custom Care(TM) Chesty Cough, Vicks® Formula 44 Custom Care(TM) Dry Cough, Vicks® Formula 44® Custom Care(TM) Cough & Cold PM , Sinex® 12 Hour Spray, Sinex® Ultra Fine Mist, Sinex® 12 Hour Ultra Fine Mist Moisturizing, Vicks® VapoDrops®. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
1 Procter & Gamble (2011). The Science Behind VapoRub. The Power of Touch and Therapeutic Vapors
2 Eccles R. “Over the counter medicines for colds” in Common Cold.
3 Birkhauser Verlag 2008 and Handbook for Non-prescription Drugs section IV Respirator Disorders 2009. NOTE
4 Survey conducted by Pharmacy Times, OTC Supplement, Adult Cold-Nighttime, June 2009
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50051173&lang=en
DeVries Public Relations
Jennifer Ribeiro, 646-253-0228
Procter & Gamble
Tricia Gottleib, 513-622-1279
PRESS RELEASE FROM MARKETWIRE
BMO Becomes The Official Bank Of The Canadian Hockey League
– BMO and CHL Announce Four-Year Expanded Sponsorship Agreement, Builds on 10 Year Partnership – Partnership Includes Special Events Around Marquee CHL Events – Will Deepen Community Relationships in 46 Cities and Towns Across Canada
Monday, October 17, 2011
TORONTO, ONTARIO–(Marketwire – Oct. 17, 2011) – BMO Financial Group and the Canadian Hockey League today announced BMO as the Official Bank of the Canadian Hockey League. The new four-year agreement also designates BMO as the Official Bank of each of the CHL’s member hockey leagues: the Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League.
“Supporting the CHL is an important part of our commitment to investing in communities across Canada,” said Frank Techar, President and CEO, Personal and Commercial Banking Canada, BMO Bank of Montreal. “Our customers are passionate about hockey and so are we. The Canadian Hockey League is the world’s best junior hockey program and we are proud to be associated with the CHL’s strong commitment not only to player development, but to producing complete and mature individuals through post-secondary scholarships and bursaries.
With our partnership, fans at 46 arenas across Canada will see the BMO logo in the ice — reaching an even larger fan base through the CHL’s huge television audience. Fans can support their favourite MasterCard Memorial Cup-chasing team through their BMO CHL Affinity MasterCard.”
The new agreement builds on a partnership between BMO and the CHL that has existed for more than 10 years and includes the creation of special events around the league’s national marquee events – the MasterCard Memorial Cup, the Subway Super Series and the Home Hardware CHL/NHL Top Prospects Game. Under the sponsorship agreement, BMO will also incorporate the BMO Power of Blue program – which provides special perks to BMO customers – in 46 arenas across Canada that are home to CHL’s member teams.
“Growing relationships and being active in communities across the country is something that is very important to the Canadian Hockey League and our member teams,” said CHL President David Branch. “We are thrilled to have had BMO’s support for the past 10 years and look forward to expanding our partnership so that we can continue to achieve these mutual goals for the benefit of our fans, players, and the game.”
The enhanced relationship confirms the two organizations’ shared passion for sport at the developmental level, and underscores BMO’s longstanding commitment to supporting athletics and sport in Canada. BMO is also title sponsor of the BMO CHL Rookie of the Year Award, presented each year at the MasterCard Memorial Cup to an outstanding rookie from that season who demonstrates achievement, sportsmanship and dedication to sport.
The official announcement was webcast live and can be viewed at www.chl.ca and across the CHL Network.
About the Canadian Hockey League
The Canadian Hockey League is the world’s largest development hockey league with 51 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league. Last season 636 graduates attended North American post-secondary institutions on scholarships from CHL teams.
About BMO Financial Group
For more than 193 years, BMO Financial Group has believed in community reinvestment and corporate and social responsibility in the communities it serves. In 2010, BMO contributed more than $54 million in donations, sponsorships and events in Canada and the United States to groups, organizations and programs that help build and sustain resilient, vital and healthy communities.
Marketing/Sponsorship: Toyota Canada has signed a sponsorship agreement with the Winnipeg Jets hockey team. The agreement includes an in-ice logo, branding on rink boards and behind the visitors’ bench, as well as a 30-second ad on the arena scoreboard. Toyota will use the exposure primarily to promote the 2012 Camry, for which the company will also run a 30-second television commercial during the CBC national broadcast of the team’s season opener this weekend. “The debut night of the Jets is very special not just for Winnipeg but for all of Canada because NHL hockey, which is loved so passionately in this country, is returning to a major Canadian city where it belongs,” said Stephen Beatty, managing director at Toyota Canada. — AdNews
Breaking News – AdNews- Ontario Superior Court dismisses Labatt NHL sponsorship suit — The Ontario Superior Court of Justice has dismissed the suit brought by Labatt Breweries of Canada against the National Hockey League and MolsonCoors regarding NHL sponsorship rights. In February of this year, the NHL signed a seven-year agreement with MolsonCoors in Canada and MillerCoors in the US making Molson Canadian the exclusive beer sponsor of the league beginning with the 2011-12 season. According to Labatt, this agreement conflicted with its own negotiations to renew its sponsorship of the league. In June the Ontario Superior Court upheld the Labatt lawsuit, but this ruling was struck down by the Ontario Court of Appeal in July. At that time, Labatt sought to have the case reheard by the Superior Court. “While we are surprised and disappointed by this outcome, Budweiser remains the favourite beer of hockey fans across Canada,” said Charlie Angelakos, vice-president of corporate affairs at Labatt. “Budweiser is excited and privileged to continue to bring our enthusiasm for the greatest game in the world to Canadians from coast-to-coast. We just launched today our unique and exciting new Budweiser First Beeriod advertising campaign and we will reinforce our relationship with hockey through programs we’ve developed at both the grass roots and professional team levels in Canada during the 2011-2012 season.” Justice Geoffrey Morawetz said that the reasons for the dismissal will be released at a later date. Labatt said it would review its legal options at that time.
Procter & Gamble Inc. has been active in the global sponsorship world this past year. Sponsorships ranging from the NFL, International Olympic Committee (IOC) and Hockey Canada have now been fully integrated into the World’s Leading Packaged Goods firm’s marketing strategies. Some recent examples of P&G’s 2010 Season NFL activations:
1. Febreze Game Day Freshness Tour – Febreze has kicked off its Game Day Freshness Tour with the help of the National Football League. Febreze will be engaging with NFL Fans to share their favorite game-day traditions, home freshening tips and recipes. The tour is schedule to appear at NFL stadiums, local events and Super Bowl XLV. Fans and Moms can visit a local Febreze Game Day Freshness Tour stop to get “a play for every occasion,” and experience a variety of Febreze products. The sponsorship has also gone social. Visit Facebook.com/Febreze and they have the support the First Lady of Football” Olivia Manning.
“Our research shows that moms who are passionate about the NFL have a connection to the sport through loyalty to their local teams, and value the legacy of the NFL game watching experience at home with friends and family,” said Scott Beal, Febreze brand manager. “Based on this insight, Febreze is setting out to engage female football enthusiasts and help them make game day special all season long.”
The Miami Heat should win both on and off the court with LeBron James signing (not too mention Bosh and Wade for bench strength). First reported by Barry Jackson of the Miami Herald, the Miami Heat should reap windfall by landing LeBron James. For the complete article go to: LeBron James Miami Herald. For additional perspectives describing how superstar player signings can impact revenue think about Wayne Gretzky‘s trade to the Los Angeles Kings and David Beckham’s signing with the Los Angeles Galaxy.
7 reasons why I like this signing for the Miami Heat:
Could Olympic sponsorship deals get murky as Gulf Oil spill leaks into the world of Olympic sponsorship?
BP, a USOC sponsor and London 2012 Official Partner finds itself in yet another oil slick. First reported by John Powers, Boston.com, “the oil gushing from BP’s busted rig also has put a slick on the Olympic rings, since the company is sponsoring both the 2012 Games in London and the US Olympic Committee. Tying itself to the Olympic brand and its green values seemed to be savvy marketing but the ongoing environmental catastrophe is proving awkwardly sticky for all concerned.”