PRESS RELEASE FROM MARKETWIRE BMO Becomes The Official Bank Of The Canadian Hockey League – BMO and CHL Announce Four-Year Expanded Sponsorship Agreement, Builds on 10 Year Partnership – Partnership Includes Special Events Around Marquee CHL Events – Will Deepen Community Relationships in 46 Cities and Towns Across Canada Monday, October 17, 2011 TORONTO, ONTARIO–(Marketwire
Marketing/Sponsorship: Toyota Canada has signed a sponsorship agreement with the Winnipeg Jets hockey team. The agreement includes an in-ice logo, branding on rink boards and behind the visitors’ bench, as well as a 30-second ad on the arena scoreboard. Toyota will use the exposure primarily to promote the 2012 Camry, for which the company will
Breaking News – AdNews- Ontario Superior Court dismisses Labatt NHL sponsorship suit — The Ontario Superior Court of Justice has dismissed the suit brought by Labatt Breweries of Canada against the National Hockey League and MolsonCoors regarding NHL sponsorship rights. In February of this year, the NHL signed a seven-year agreement with MolsonCoors in Canada
Procter & Gamble Inc. has been active in the global sponsorship world this past year. Sponsorships ranging from the NFL, International Olympic Committee (IOC) and Hockey Canada have now been fully integrated into the World’s Leading Packaged Goods firm’s marketing strategies. Some recent examples of P&G’s 2010 Season NFL activations: 1. Febreze Game Day Freshness
The Miami Heat should win both on and off the court with LeBron James signing (not too mention Bosh and Wade for bench strength). First reported by Barry Jackson of the Miami Herald, the Miami Heat should reap windfall by landing LeBron James. For the complete article go to: LeBron James Miami Herald. For additional perspectives
Could Olympic sponsorship deals get murky as Gulf Oil spill leaks into the world of Olympic sponsorship? BP, a USOC sponsor and London 2012 Official Partner finds itself in yet another oil slick. First reported by John Powers, Boston.com, “the oil gushing from BP’s busted rig also has put a slick on the Olympic rings,
K.MAC'S TAKE ON CELEBRITIES: Famous people have been used to endorse products and bring attention to media campaigns for years. Using a celebrity can be an effective method to achieving your goals. The keys to using a celebrity successfully include understanding the playing field, the players and their motivations, and weighing the advantages and disadvantages of using a celebrity. A good association can capture attention of the public and media, increase awareness and drive business results. Bad associations can can be risky and costly.
Forbes reports an aggressive sponsorship move by AB. In today’s uncertain economic times, this move makes sense considering AB has pouring rights with 28 teams. Now they can OWN NFL, reduce local ambush marketing, build holistic – 360º marketing activation plans, connect emotionally with fans locally, and create the foundation for a sponsorship measurement model