The KMAC Group attended the ‘Knowledge @ Degroote cocktail event: “Tech Disruption: Your career and your company can’t wait” on Feb 15th, 2018 at the Ron Joyce Center (Burlington, ON).
Keynote speaker: Alfredo Tan; WestJet’s Chief Digital & Innovation Officer, and former Facebook Exec.
Alfredo’s presentation was extremely insightful as he revealed why every role, every company, and every industry will be affected by technology. He challenged the way we think about technological change and disruption.
The four points he addressed within the technological platform were:
- Macro Changes Globally
- The Consumer Shift
- Change is Accelerating
- Culture being the most important focus
Tan was able to demonstrate the rapid growth of technology happening around the world at an astonishing pace. He used very convincing stats to showcase this reality:
- 76% of the internet population in on Facebook
- 99% of people in the Philippines are on Facebook; No hot water, but mobile devices and Facebook – The importance of connectivity.
- Netflix wanting to partner with or have Blockbuster purchase them; Now Blockbuster no longer exists.
- 2 Billion! There are more mobile phones than people in the world today and that number is growing 5x faster than the human population.
Tan stated, “the truth of today will not be the truth of tomorrow”, well how can it be with expansion and change happening this rapidly? With Augmented and Virtual Reality, we are now able to have experiences that trigger reactions and it’s only the beginning. Who knows where technology will bring us if it already has the power to make us react to something we KNOW is not real?
“Culture eats strategy for breakfast!” Facebook’s internal culture followed these ‘office rules’ and open concepts in order to create an environment that has the capability to keep up with the changes and take risks to innovate and succeed:
- Focus on impact – measure the things that matter!
- Be Bold! Failure is a part of success.
- Be Open! – Receive information to help make better decisions and to have a better impact
- Move fast and build things – If you wait for perfection the world WILL pass you.
- Nothing at Facebook is anyone else’s problem!
- What would you do if you were not afraid? Accept challenges and take risks!
Alfredo did an amazing job explaining and demonstrating why culture is so important to an company and how culture can impact their direction and future “you fail at 100% of the chances you don’t take.” Don’t be afraid of failure. Be bold, take risks and continue to innovate and accept change because it is not going to wait for YOU to catch up!
On Your Mark – Get Set – Go – and Keep Going!
Are you as excited as we are? You should be!
Because KMAC’s NEW book ‘On Your Mark’ is coming soon! February 2018.
Keep a lookout for your chance to get your hands on a copy! Pre-ordering options will be available shortly. Stay tuned.
For any questions or inquiries, please do not hesitate to contact us!
Work is changing: What that means for sales professionals.
By Jonathan Lister Global vice-president of LinkedIn Sales Solutions and country manager, LinkedIn Canada
Globe & Mail, November 15, 2017
Artificial Intelligence – friend or foe in the world of Professional Sales?
The role of a sales professional continues to dramatically change. Powerful new tools married with new technologies has changed and will continue to change the role of sales professionals. The sales function today requires sales professionals to be data scientists, strategic advisors, and technologists. Successful sales professionals must be able to translate insights and use new tools to create value for their clients. Doing so breeds “a new generation of agile, insightful and effective sales professionals.”
The stakes are higher today as customers expect leadership, support and insights about their industry, threats they may be facing, recommendations to help them overcome their largest challenges while creating value in the short and longer term. Are you able to move your sales relationship from that of an approved vendor, preferred supplier, consultant to that of a strategic contributor or trusted partner?
So, if you haven’t done so already, it’s time to change so that you are not a sales professional that just sell’s product , you can become a sales professional who can help their clients reach the solution they are looking for. Building the customer relationship and identifying growth opportunities to bring value to their business is the new mindset that needs to be taken. With the amount of “information right at their fingertips”, the work starts way before approaching the client. It’s time to take action.
KMAC is celebrating 25 years in 2017 and has been a trusted partner and advisor to 16 Fortune 500 clients along with several independently owned smaller and mid-size organizations. Our primary focus is working with organizations assisting them with Organizational Performance and Business Excellence – getting things done. We are People. Process. Productivity. Drawing upon our experiences from the F500’s and the world of professional sports where we’ve worked with many of North America’s highest profile athletes, sport properties and sport franchises we help people and organizations reach new heights.
Click here for full article:
On Sept 24/14, at the Pep Supplier Summit in Cincinnati, KMAC was awarded the 2014 Innovation Award. This award is presented to a supplier based on capability innovation, time and cost efficiencies, responsiveness, adaptability and flexibility to work in partnership with Pep to deliver outstanding customer service.
Here’s to hard work that pays off.
On Tuesday January 29th, KMAC attended Canada’s #1 Sales & Innovation Conference, “The Art of Sales”. The day was filled with speakers who promised to challenge you to THINK. Think bigger, think better and think more often. Why? Because change starts with you and the times are changing!
Walking out of the conference one word seemed to echo in our ears “value”.
So if you’ve ever asked yourself “am I doing enough to keep up with the changing times?” we encourage you to stay tuned to our weekly series for more insights from KMAC & the team of thought leaders from the Art of Sales Convention!
Family man and often referred to as the “KING OF SALES,” Jeffery has harnessed his sales know-how into a popular sales training blog and a number of best-selling books, including the “The Little Red Book of Selling.”
#Customer #Loyalty & #Sales
@gitomer leveraged his personal experience to deliver a high-energy crash course in the value of customer loyalty & sales. He covered topics like understanding buying motives, creating a difference between you and other companies, and the new rules of the sales game. Net – you have the power to be a game changer, but to do so you have to understand the game and consciously own and refine your “brand”.
Would you rather have a loyal customer or satisfied customer? Tune in next Friday for Jeffrey’s response and his list of the 10.5 new rules of sales.
@navarrotells has carved out his niche as a leading expert on nonverbal communication. For 25 years, he worked as an FBI special agent in the area of counterintelligence and behavioral assessment (NO not in Hollywood!) mastering the art of observation. He now shares his learning’s as a speaker, an international best selling author and a consultant for major corporations.
#HumanBehavior & #Non-Verbal Communications
Joe Navarro tackled the non-verbal aspect of exceptional communication. He explained that as humans we are communicating at all times, and comfort and discomfort are emotions we show in real-time. Why is this important? Well, if you train yourself to become a better observer then you’ll be more likely to pick up what your customer is feeling. Once you become conscious of your exterior footprint and their emotional triggers, you can then take steps to control it. You’ll also be in a better position to deliver the ‘wow’ as you become more conscious of the ‘experience’.
How does the customer perceive you? Your company? Your product?
Check out our weekly series to read about Joe’s answers to these valuable questions!
@RichardLRobbins is the CEO and co-founder of Richard Robbins International, a booming real estate sales and training organization. He is acclaimed for his ability to inspire peak performance in others and he does so through his book and blog posts, speaking events and customized coaching. In his early years, Richard earned a place in the top 1% of all realtors and translated that success into his brokerage by coaching his fellow agents.
#Sales #Strategy and #Peak #Performance
In a marketing place where price is perceived to have more and more weight in the decision making process, Robbins explains how you can combat the reasons a person won’t move forward with you. In short, education and insights can mean the difference between a sale and no sale.
Check out our weekly series to read about out Richard’s 5 key ways to combat price in the market place.
@michael_vickers is the author of “Becoming Preferred,” a book that highlights how to outsell your competition. He is a seasoned entrepreneur who channels his personal success into speaking & educating others on the art of influencing and becoming top performers.
#Competition and #Sales #Creativity
Micheal’s focus was moving out of the realm of a ‘transaction’ and into an ‘experience’. A transaction is an event and we need to start treating it as such… consciously building it into a positive experience that will be conducive to future sales. It’s about the value of bringing “value” to the marketplace.
To discover how Michael outsells the competition, check out our weekly series released every Friday.
@unmarketing is the president of Un-Marketing and author of the best selling novel, you guessed it — “Un-Marketing.” He has been ranked one of twitters top influencers in the world and is an expert in social and viral marketing. Scott uses these platforms as well as his time on stage to communicate the importance of ‘engaging’ your audience and being awesome!
#Social Media & #Customer #Engagement
Scott shared real world examples of ‘how to’ and ‘how not to’ navigate this new online terrain. He explained the importance and impact of not settling for good but striving for AWESOME! And he gave us insight into the content that is most likely to reach that ‘third circle’ of sharing, also referred to as “going viral!”
Don’t forget to check out our weekly series to find out how to make your content go “viral”.
@RobertCialdini is the best selling author of the novel, “Influence,” which has been published in more than 20 languages! He’s an expert in the fields of persuasion, compliance, and negotiation so its no surprise he is often regarded as the “Godfather of Influence”.
#Influence & #Persuasion
Robert delivered a fascinating presentation that outlined little changes each of us could make in our everyday lives to increase the likelihood of us getting the answer “yes!”
Follow us throughout this series to read more about the art of persuasion.
Most of us can agree that if you haven’t seen a Thank You Mom commercial on television, an in-store display at a retailer, or some sort of online tidbit of this campaign, then you haven’t been living in the year 2012.
Procter & Gamble implemented a holistic campaign that was amplified by the 2012 London Olympic Games utilizing TV, digital, social, PR, sponsorships and massive displays.
The “Thank You, Mom” concept was first executed during the 2010 Vancouver Olympic games where it tied together multi-brand activation within retailers. In 2012, these intensified efforts resulted in a 5%-20% lift in sales for P&G products in the 4 week Olympic merchandising period alone.
How did they do it?
- Content: This was instrumental in their campaign success. Not only did they create a large amount of content, but co-created content with customers – people actually wanted to share. (Purpose-Inspired Marketing).
- Timing: This campaign was implemented early (100 days prior to the opening ceremony of the Olympic games) which allowed for people to participate and become a part of the experience and understand what it meant to thank their mom. (Engagement & Participation).
- Scale: It was part of the largest multi-brand commercial initiative in company history, which we believe was game changing. It was so big and so wide that it was able to reach thousands worldwide. (Extensive).
The impact of Thank You, Mom has hugely influenced the views on which P&G products are perceived. Their brand messaging was seamlessly integrated into this campaign, conveying to their consumers that they are about bettering lives and providing everyday solutions. This massive marketing strategy has proven to be viable and effective, and continues to evolve year after year. We predict that in the new year, brands will attempt to replicate this model in terms of scale, timing, and truly create content that consumers can connect with in an emotional way.
Red Bull is another example of a brand that has separated themselves from the pack by being different. They transitioned themselves into a publishing empire that also happens to sell a beverage. They are a lifestyle brand selling the number one energy drink that works in multiple media platforms. It recently released a feature film, regularly publishes a print magazine called The Red Bulletin, owns an in-house record label, and on top of all that, provides their visitors with thousands upon thousands of photos and videos to enjoy everyday.
They not only broke viewership records when partnering up with Felix Bamugartner for his world record jump from outer space, but their content as a core strategy has driven this brand into immense success. In fact, it’s a media business beyond the drink. Red Bull has been successful in aligning their brand with extreme sports and action, which has allowed them to create engaging content that people will want to spend time consuming.
This creative yet quiet marketing strategy surrounding their content creation has caught the attention of consumers and competitors around the world. By tackling their goals in a new way, this has led way for consumers to adopt a new way of thinking. People really do believe that Red Bull is more than just an energy drink, it’s a lifestyle.
On Tuesday November 13th 2012, The KMAC GROUP officially announced that they have refreshed their brand and are excited for what lies ahead in the New Year.
What makes The KMAC GROUP so unique is their ability to take ideas and bring them to life. After twenty-one years in the game, they truly understand what works and what doesn’t. Their expertise and creativity continues to drive their success and appetite for innovation.
To read the official release, please click here.
Burlington, ON, November 13, 2012 /CNW/ –
“An idea is worth nothing if it has no champion to bring it to life, so don’t wait, activate.”
We live in uncertain times. These times are challenging and will continue to be challenging. For YOU – Challenging? Yes. BUT Opportunities to Grow? Even more so.
STOP: THINK ABOUT YOUR BUSINESS NEEDS.
The challenge is doing more with less and getting ideas turned into action. Good ideas are common – what’s uncommon are people who’ll work hard enough to bring them about. That’s what THE KMAC GROUP does.
IT STARTED 21 YEARS AGO.
THE KMAC GROUP has evolved as a partner helping enterprises stay on top by empowering decision makers with the ability to get more done while keeping focused on one thing – their core business. KMAC GROUP President Keith McIntyre commented “It’s been a fascinating journey since we opened our doors in 1992. The Leafs were in the playoffs and the Jays were winning a World Series. Things have changed and so have we. We’ve refreshed our look to reflect our commitment of helping clients move forward and we invite you to take part in shaping KMAC’s future by tapping into our experience and resources to capitalize on opportunities for growth. One thing that’s not changed is our common purpose — to grow your business. We focus on your non-core business challenges so you can keep your focus on your core business.”
Let’s Get it Done
, our mantra for 2013 is energetic, aspirational and versatile. McIntyre notes “This phrase tells the story of getting a project off the ground, moving it forward, delivering results, empowering you to get more done. We do this through innovation (actionable ideas), established communities and networks, efficient process, and enriching value.” THE KMAC GROUP website has also been completely revamped to provide valuable insights and content. We invite you to “Discover” deeper insights into the world of sponsorship, experiential marketing and strategic partnership activation while offering fresh, inspirational content and resources from leading global technology and design firms.
ABOUT THE KMAC GROUP
THE KMAC GROUP is recognized by Fortune 500 companies for getting complex ideas and programs up and running seamlessly, quickly, effectively and efficiently. With over 740 projects activated for 15 Fortune 500 companies, 15,000 in-store events executed and a community of 1,500 specialized field consultants, KMAC has mastered the science of activating ideas. KMAC brings deeper, more meaningful relationships and connections to your business providing expertise in sponsorship, spokespersons, shopper marketing, experiential marketing and strategic partnerships. You focus on your core business, we’ll take care of the rest.
For further information, please contact Keith McIntyre:
Cole Haan’s newest campaign not only directly targets their key audience, but asks that audience to engage with the product. By making the shoes available on the streets of big cities, Cole Haan is creating an experience around the product. Women who are going straight from work to a late-night party are going to want to pick up a pair of comfortable shoes, but might not have the time to do soon in between their busy lives. By selling their shoes in a street truck, Cole Haan is accessing an audience they might not regularly reach and providing that audience with a unique brand experience. This marketing campaign will not only reach more audiences, but create new brand ambassadors.
The Last Word is a weekly segment on The KMAC GROUP’s blog that delivers our expert insights on notable marketing news.