Work is changing: What that means for sales professionals.
By Jonathan Lister Global vice-president of LinkedIn Sales Solutions and country manager, LinkedIn Canada
Globe & Mail, November 15, 2017
Artificial Intelligence – friend or foe in the world of Professional Sales?
The role of a sales professional continues to dramatically change. Powerful new tools married with new technologies has changed and will continue to change the role of sales professionals. The sales function today requires sales professionals to be data scientists, strategic advisors, and technologists. Successful sales professionals must be able to translate insights and use new tools to create value for their clients. Doing so breeds “a new generation of agile, insightful and effective sales professionals.”
The stakes are higher today as customers expect leadership, support and insights about their industry, threats they may be facing, recommendations to help them overcome their largest challenges while creating value in the short and longer term. Are you able to move your sales relationship from that of an approved vendor, preferred supplier, consultant to that of a strategic contributor or trusted partner?
So, if you haven’t done so already, it’s time to change so that you are not a sales professional that just sell’s product , you can become a sales professional who can help their clients reach the solution they are looking for. Building the customer relationship and identifying growth opportunities to bring value to their business is the new mindset that needs to be taken. With the amount of “information right at their fingertips”, the work starts way before approaching the client. It’s time to take action.
KMAC is celebrating 25 years in 2017 and has been a trusted partner and advisor to 16 Fortune 500 clients along with several independently owned smaller and mid-size organizations. Our primary focus is working with organizations assisting them with Organizational Performance and Business Excellence – getting things done. We are People. Process. Productivity. Drawing upon our experiences from the F500’s and the world of professional sports where we’ve worked with many of North America’s highest profile athletes, sport properties and sport franchises we help people and organizations reach new heights.
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