At the Art of Sales Conference, Scott Stratten shared an AWESOME story that really inspired us…
It was about a typical family vacation where a child’s stuffed animal was left behind. Not only did the hotel ship Joshie the giraffe overnight back to its rightful owner at no cost, BUT they created an experience that deserved to be shared! After hearing that the father had told his son that Joshie would be back soon, that he was just taking an extended vacation, the hotel staff shipped the giraffe back with pictures to support the story. There were pictures of Joshie by the pool, at the spa, working with the staff, and he even got his own badge! How awesome is that?!
Scott is one of the top 5 social media influencers in the world, so he knows what it takes to be newsworthy, have an impact, and do or say something worth sharing. If you want people to talk about your company/product/service, you have to ask yourself … are you doing something worth talking about?
People associate you and your business with the experiences they have with it. That experience… or better yet, the story that they tell then becomes your brand. You don’t define your brand; it’s those that come into contact with it that do. Ask your market, employees, client and customers.
Being awesome doesn’t have to be an extravagant gesture… sometimes it’s the simple gestures that have the biggest impact. It’s all about exceeding people’s expectations and doing something worthy of a “wow”.
• Are your actions demonstrating that you genuinely care?
• Are you connecting with your customer?
• Did you make the customers’ experience with you memorable?
It feels good to do something with 100% passion, effort and awesome!
What are you going to do today that is AWESOME?!
@unmarketing is the president of Un-Marketing and author of the best selling novel, you guessed it — “Un-Marketing.” He has been ranked one of twitters top influencers in the world and is an expert in social and viral marketing. Scott uses these platforms as well as his time on stage to communicate the importance of ‘engaging’ your audience and being awesome!
#Social Media & #Customer #Engagement